A2 Brief 2013

Get Ahead at A2
A2 Brief 2013
1. A promotion package for the release of an album, to include a music promo video, together with:

• a digipak for the album’s release;
• a magazine advertisement for the digipak.

Monday 16 June 2014

Photoshop Experimentation - Week 2

Using the 'Photoshop Tutorials' Pinterest board or a tutorial you have found yourself, experiment with the effect in Photoshop and evaluate your skills development. To complete your tutorials search for 'ROYALTY FREE STOCK IMAGES'. 
Follow Sally's board Photoshop Tutorials on Pinterest.


Evaluation and Presentation Guidance

1. Post the link to your tutorial on your blog in a new blog post titled: PHOTOSHOP EXPERIMENTATION. You may even want a separate page on your blog to collate all of your experimentation. Present your work as either a blog post or you could use a Glogster.

2. Briefly explain the reason you have chosen this tutorial to try.

3. Complete the tutorial taking screen grabs as you go as evidence. You may wish to particularly note specific tools which you have used.

4. Post your finished image onto your blog and evaluate how easy the tutorial was to follow and how this may be useful in creating your digipak and advert.

Choose 2-3 tutorials to try.

Further resources 


www.acidfonts.com
www.urbanfonts.com
www.abstractfonts.com
www.dafont.com
www.fontfreak.com

You can download and install these fonts into Photoshop.


http://www.texturegen.com/free-textures/texture-category/all/ 
grungetextures.com
urbandirty.com
textureking.com 


Retro Grunge Effect Tutorial



Digital Graffiti 


Watercolour Wallpaper 


Dispersion






Friday 13 June 2014

Tuesday 10 June 2014

Create your blog - Week 1 Task 1

Create your blog for your Advanced Portfolio Unit

Title of blog should be: 'G324 Advanced Portfolio in Media 2014-15'
URL: G324+YOUR NAME e.g. g324percypig.blogspot.com

Your first post should be your brief at A2.

Your second post should be a discussion of the purpose of a music video.

Your third post should be a summary of the theory of Andrew Goodwin.

Your fourth post should be your detailed analysis of a music video of your choice. Ensure that the genre of video you choose is is similar to the one you will choose to create a promo package for in September.

Sunday 8 June 2014

Andrew Goodwin 'Dancing in the Distraction Factory' (1992)

To be awarded level 4 for your research and planning you must show evidence of detailed research into music videos of a similar genre. Below is a guide to how to analyse music video based on Andrew Goodwin's 'Dancing in the Distraction Factory' (1992).

Goodwin identified 6 typical characteristics of a music video:

In His Book Dancing in the Distraction Factory Andrew Goodwin points out characteristics and features that can be found in music videos. Looking at a selection of music videos which can be recognised

1. Music videos demonstrate genre characteristics.
(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).

2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
(either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.

6. There are often intertextual reference (to films, tv programmes, other music videos etc).

Using Goodwin's ideas choose a music video of a similar genre to your and write a detailed analysis addressing the 6 features as outlined by Goodwin. Don't forget to include discussion of the technical aspects as well such as mise en scene, camera movement, position, angle and composition as well as editing techniques used.

Saturday 7 June 2014

9 Frame Analysis - Week 1

Task:

1. Choose a video to analyse (similar genre to what you will be working with)
2. Select 9 frames from the video to analyse.
3. Use the prompts on the below Prezi to support your analysis.
4. Present this analysis using Prezi or Glogster.


Applying Key Media Concepts - Week 1

Here is the presentation used in week 1 of A2 progression. Complete your analysis of a a music video of your choice either in a PP or a Word Doc and upload to slideshare to embed on your blog. Try to use images and screen grabs to exemplify your points. This is an individual task.



Friday 6 June 2014

Lip Sync Task - Week 2

1. Choose a song you know well.
2. In a group film yourselves singing along to the track. Make sure you get a variety of shot.
3. Import footage into Final Cut together with MP3 file of track.
4. Sync your footage with the track using the markers and waveforms in Final Cut.

Below are some examples from last year!




Wednesday 4 June 2014

Digipak Analysis - Week 3



Definition of Digipaks|
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.


For this activity choose a digipak of a similar genre which you wish to use for your promo package in September. You can find digipaks online or you can take a photograph of a digipak which you have at home. Ideally find the the front, back and inner sleeves for this activity.

**Worksheet coming soon**

Magazine Analysis - Week 3

Tuesday 3 June 2014

Shot Count Activity - Week 3

This activity is designed to see how many shots are used to create a typical music video. You must follow the stages below to help with your analysis and post your findings together with the youtube video on your blog under the title 'Shot Count Activity'.

1. Choose a music video of a similar genre which you wish to work with for your coursework.

2. Count how many shots/cuts are used in the whole video.

3. What are the main shot types used in the video?

4. Are there any creative editing techniques used in the video?

5. How can the 4 key media concepts be applied to your chosen video?
i. Genre
ii. Narrative
iii. Audience
iv. Representation

Monday 2 June 2014

Audience Profile - Week 4

Create an audience profile of a typical fan of your artist and genre. Be as descriptive as possible and use images. You could take pictures of people who represent your audience and present your ideas in a mind map/word document or Power Point as shown below.


Saturday 31 May 2014

Summer Progression Activities


Over the summer break you should be preparing for your Advanced Portfolio unit. Consider which genre you wish to work with and shortlist some tracks which you would like to use. Below are just some of the activities which you can complete to help with your preparations.













· Mind map early ideas for track selection and visual style (could use Wordle).
· ‘Collage’ style image or photo’s to represent chosen target audience.
· Logo ideas to represent record label.
· Screen test shots of possible actors/locations/costumes.