Applying Key Media Concepts - Week 1

Here is the presentation used in week 1 of A2 progression. Complete your analysis of a a music video of your choice either in a PP or a Word Doc and upload to slideshare to embed on your blog. Try to use images and screen grabs to exemplify your points. This is an individual task.

Applying Key Concepts to Music Video

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Lip Sync Task - Week 2

1. Choose a song you know well.
2. In a group film yourselves singing along to the track. Make sure you get a variety of shot.
3. Import footage into Final Cut together with MP3 file of track.
4. Sync your footage with the track using the markers and waveforms in Final Cut.

Below are some examples from last year!

Digipak Analysis - Week 3

Definition of Digipaks| Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

For this activity choose a digipak of a similar genre which you wish to use for your promo package in September. You can find digipaks online or you can take a photograph of a digipak which you have at home. Ideally find the the front, back and inner sleeves for this activity.

**Worksheet coming soon**

Magazine Analysis - Week 3

Magazine advert analysis

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Shot Count Activity - Week 3

This activity is designed to see how many shots are used to create a typical music video. You must follow the stages below to help with your analysis and post your findings together with the youtube video on your blog under the title 'Shot Count Activity'.

1. Choose a music video of a similar genre which you wish to work with for your coursework.

2. Count how many shots/cuts are used in the whole video.

3. What are the main shot types used in the video?

4. Are there any creative editing techniques used in the video?

5. How can the 4 key media concepts be applied to your chosen video?

i. Genre

ii. Narrative

iii. Audience

iv. Representation

Audience Profile - Week 4

Create an audience profile of a typical fan of your artist and genre. Be as descriptive as possible and use images. You could take pictures of people who represent your audience and present your ideas in a mind map/word document or Power Point as shown below.

Audience profile.

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Summer Progression Activities

Over the summer break you should be preparing for your Advanced Portfolio unit. Consider which genre you wish to work with and shortlist some tracks which you would like to use. Below are just some of the activities which you can complete to help with your preparations.

· Mind map early ideas for track selection and visual style (could use Wordle).

· ‘Collage’ style image or photo’s to represent chosen target audience.

· Logo ideas to represent record label.

· Screen test shots of possible actors/locations/costumes.